Getting a penalty from Google can mean lower search engine rankings, your site’s removal from its search index–even the death of your business. As Google continues to step up its war on spammy, over-optimized links, businesses must be more vigilant than ever in protecting their link profiles.
The search giant readily admits links will become devalued over time as Google finds other ways of gauging the relevance and popularity of a webpage. However, links are still very much an indicator of how high a page should rank today. Google has its hands full trying to sort out the good links from the bad and some webmasters will inevitably be caught in the crossfire.
How can you keep your link profile clean and avoid penalization in the upcoming SEO apocalypse?
Continue Reading: #
