Company blogs are now standard in every industry, from car manufacturers to cereal brands. However, not all company blogs were created equal – some businesses manage their online presence more successfully than others.
There are a number of sins in the corporate blogging world, including:
- Posting solely about your own products
- Using a blog primarily as a sales tool
- Failing to create dynamic content
- Neglecting a blog for months on end
- Blogging under an obviously false persona
- Failing to maintain the appearance of a blog
Read more at http://www.jeffbullas.com/2014/03/10/3-top-corporate-blogs-to-inspire-you