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Monthly Archives: May 2014

Outsource Company Newsletter

Company newsletters are a great way to provide customers with information about your business, provide people with information about what’s new for your company, advertise your business and expand your brand name, establish trust with your patrons, and expedite the sales process. However, a company newsletter that isn’t created effectively may do more harm than good; therefore, outsourcing the duty of creating your company newsletter to an experienced PR firm can save you time while generating the results you want.

The Benefits of Outsourcing Company Newsletter

Much like blogging, creating a company newsletter requires a large focus on content. Even more so, this content needs to be relevant to the reader, catchy and interesting, informative, and must provide the reader with a reason to be engaged. One benefiting of outsourcing the writing of your newsletter is that you’ll automatically be turning over the writing to professionals in the field. These professionals know exactly how to choose words that drive sales, how to structure sentences to ensnare the reader, and how to create content that effectively communicates the point.

Additionally, outsourcing your company newsletter will save you loads of time, as writing and structuring a newsletter is a big project.

outsource newsletter

Understanding Analytics

Not only will you be turning over one of your most trusted pieces of content to those who are experts in the field, but you’ll also be signing up for statistics and hard data when you outsource your newsletter. If you want to know which links are clicked in your newsletter, which headlines people read the most, and how many people are forwarding your newsletter to their friends and family, a PR firm can help you understand all these analytics and more.

If you want to save time, see real and understandable ROI, and create a newsletter that produces the desired result, you should consider outsourcing your company newsletter today.

Mod Girl Marketing, a boutique digital marketing firm, offers full service newsletter marketing. Learn more by visiting: #

5 Secrets to Corporate Social Media Success from CIO.com

Eighteen months ago, Walmart was at a crossroads that many businesses new to social media find themselves: It was aware that a presence on social media was important for its brand, but it was lacking a clear, defined strategy.

“We knew we had to have a Twitter page and knew we should be on Facebook, but what about Instagram and Flickr?” says Umang Shah, director of social strategy at Walmart. “We had individual presences but we didn’t really have a strategy about why we were there and what we were trying to accomplish.”

Read 5 Secrets to Corporate Social Media Success here: http://www.cio.com/article/735777/5_Secrets_to_Corporate_Social_Media_Success?page=1&taxonomyId=3004

Return to Olympic Mist Web Services here.

3 Top Corporate Blogs to Inspire You from Jeffbullas.com

Image Source: Jeffbullas.com
Image Source: Jeffbullas.com

Company blogs are now standard in every industry, from car manufacturers to cereal brands. However, not all company blogs were created equal – some businesses manage their online presence more successfully than others.

There are a number of sins in the corporate blogging world, including:

  • Posting solely about your own products
  • Using a blog primarily as a sales tool
  • Failing to create dynamic content
  • Neglecting a blog for months on end
  • Blogging under an obviously false persona
  • Failing to maintain the appearance of a blog


Read more at http://www.jeffbullas.com/2014/03/10/3-top-corporate-blogs-to-inspire-you

What is a Digital Marketing Consultant?

Digital marketing is a type of marketing that utilizes digitalized devices, such as phone or computer, as the main medium for advertising. Usually, Internet marketing is the most important aspect of digital marketing, especially as the world moves into a more digitalized world where information is accessed via the web rather than word of mouth. If you’re a business who needs to improve and expand your digital marketing efforts, here’s the rundown on what a digital marketing consultant does and why you need one:

What is a Digital Marketing Consultant?

digital marketing consultant

Increase Your Visibility

A digital marketing consultant will help to increase your website’s visibility and allow customers and potential customers to more easily find you. Because the majority of businesses are found online via search engines such as Google, knowing how to tailor your marketing efforts to improve your SEO and get you noticed is vital to increasing your business’s profits.

Be Professional

For the highest quality and most professional websites and marketing efforts, you require someone who’s experienced in the business. Not only will a digital marketing consultant know what they’re doing, they’ll also be able to offer a new perspective on your marketing campaign, and create a strategy that perfectly meets your company’s needs.

Measuring Your ROI

Your return-on-investment, or ROI, is an incredibly important part of your marketing campaign; why bother spending all that money and time unless your marketing efforts are actually paying off? A digital marketing consultant will measure all the important numbers for you, including how many people visit your site, what your site ranking is, how many conversions occur, and more. Essentially, a digital marketing consultant will not only measure your ROI, but improve it as well.

If you want to remain competitive in the business world, you need a successful digital marketing campaign. An experienced digital marketing consultant can help to increase your brand’s name, drive traffic to your site, offer you a professional campaign strategy, and improve your ROI.

Mod Girl Marketing offers full-service digital marketing services. Learn more by visiting: #